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November 25, 2025

City of Prescott Announces New Economic Development Manager

The City of Prescott is pleased to announce that Tricia Lewis has been hired as its new Economic Development Manager. Lewis brings more than 25 years of experience in economic development, tourism, marketing, and community relations, along with strong ties to the Prescott area.

In this role, Lewis will lead initiatives to attract and retain businesses, support workforce and industry development, and strengthen regional partnerships that contribute to Prescott’s long-term economic vitality.

Lewis previously served as Tourism and Economic Development Director for the City of Cottonwood, where she strengthened Visit Cottonwood’s brand and helped grow tourism, business activity, and community engagement across the Verde Valley. She also spent ten years with the Arizona Department of Transportation as a Senior Community Relations Officer, building partnerships between state agencies, local governments, and community stakeholders.

Although she currently resides in Prescott Valley, Lewis has long-standing family connections in Prescott. She founded Lewis Marketing and Public Relations in 2005 and worked closely with the World’s Oldest Rodeo® from 2009 to 2021 as its exclusive marketing and advertising agency. She continues to be actively involved in regional civic and business initiatives.

Lewis’s appointment reflects the City’s commitment to fostering economic growth, supporting local businesses, and enhancing the quality of life for residents and visitors.

For more information, contact John Heiney, City of Prescott Economic Development at 928-777-1460 ext. 4600 | john.heiney@prescott-az.gov

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