The Prescott Rodeo/Fairgrounds needs maintenance and has facilities that no longer meet current operational needs. These conditions affect event logistics and impact surrounding neighborhoods. The City of Prescott has initiated a collaborative master planning process to explore opportunities for site improvements that enhance functionality, modernize amenities, and address community concerns.
The goal of the project is to develop a facility master plan that improves infrastructure, event operations, and the visitor experience, while helping to reduce impacts on the neighboring community. Key planning elements may include parking, utilities, vehicle and pedestrian circulation, lighting, sound, aesthetics, visual screening, dust mitigation, storm water collection, retention, and treatment, and the possible addition and creation of spaces for other site uses that align with community expectations.
On September 23rd, the city engaged GH2 Architects to lead the development of the master plan. In the coming months, GH2 will conduct stakeholder meetings, site assessments, and broader community outreach to inform the planning process. Stay tuned for more information and ways to get involved in this project!
Rodeo Rezoning Document Release MEMORANDUM
Rodeo Rezone-Master Plan Letter of Intent – Received by the City 2/12/24
Rodeo Master Plan – Round 1 – Received by the City 2/12/24
Rodeo Grounds Boundary – Legal Description – Received by the City 2/12/24
Rodeo Traffic Study – Received by the City 2/12/24
City of Prescott Agent Authorization Letter
Rodeo Rezone – Master Plan – City Pre Application Conference Staff Comment Letter
Rodeo Rezone – Master Plan – City Staff Review – Round 1 Comment Letter
Rodeo Master Plan – Round 2 – Received by the City 3/18/24
Rodeo Master Plan Facility Uses – Received by the City 3/18/24
Resolution 2023-1862 Regarding Rezone and Master Plan Approval Process
Resolution 2023-1861 Regarding Public Comment Period on Rodeo Grounds Lease Considerations
City of Prescott Contract 2017-020 – Rodeo Grounds Lease Agreement July 2016
City Contract No. 2023-198 Bed Tax Contribution for Marketing
Prescott Rodeo Event Counts for 2023
City Contract No. 2025-009 Grant Agreement for Tourism Marketing